Search engine optimisation Bath
Search Engine Optimization Bath or SEO for short, is the process of getting traffic from the natural “organic” listings on search engines. The opposite of a natural listings is where the listing is a ‘paid for’ link, where the listing will appear in a featured section of the search engine page.
All major search engines such as Google, Yahoo and Bing operate in a similar way, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users.
The aim of good website optimisation is to get a website to rank as high as possible ‘organically’ without having to rely too heavily on ‘paid for’ links.
Social media now accounts for over 25% of all time spent online and in terms of SEO it’s an undeniable force. Social signals are being more intelligently integrated into the algorithms of all the major search engines’ .
This is why, at Bath Business Web we actively encourage our customers to get involved in social media, and we strongly recommend they develop a planned, consistent, social media campaign.
Consistency ranks as one of the top marketing techniques that is truly timeless; utilize this in your social campaigns and you’ll see the positive results.
Website optimisation by design
Our team are SEO experts and make every effort to keep ahead of the developments in Search Engine Optimisation. In following SEO design principles for website architecture and applying good coding, and web friendly copywriting techniques we make sure that all of our customer websites are created to maximise pick up by the search engines, through coding and web friendly copywriting techniques. For the team at Bath Business Web optimisation should and does form part of the design.
On completion, every website we design is checked and then double checked to ensure that a number of key elements adhere to good SEO practice, thus ensuring good ranking potential.
We’re proud of the success we have achieved using our SEO expertise and would welcome the opportunity to bring this benefit to your business.